Corporate Branding Photography
Spectrum / Unbare Beauty
For this Spectrum assignment, I photographed Chelsie Lynn, founder of Unbare Beauty, at her business in Los Angeles.
The story was about more than just the products she makes. It was really about the person behind the business, how she works, and how something that started as a hobby grew into something much bigger.
That’s what I wanted the photography to feel like too.
Rather than making everything feel overly posed or corporate, I focused on Chelsie working in her own environment, surrounded by the things she actually makes and uses every day. The goal was to create images that felt polished enough for Spectrum’s national brand, but still personal enough that you get a sense of who she is and what her business is really about.
The photographs were used as part of Spectrum’s corporate newsroom feature on Unbare Beauty and its growth as a small business.
Spectrum / Carson Hocevar
For this Spectrum assignment, I photographed NASCAR driver Carson Hocevar during a visit with summer campers in Coronado, California, just before race weekend.
This was a completely different kind of corporate branding shoot from some of my other Spectrum work, and that’s what made it fun. There was a lot happening at once: kids meeting Carson, questions, reactions, the race car, Spectrum branding, and all of those smaller moments in between.
My job was to cover the event in a way that felt natural and energetic while still giving Spectrum the polished images they needed to tell the story afterward.
I always enjoy assignments like this because you have to be ready for the planned moments, but also keep watching for the things that happen for only a second. Sometimes those are the photographs that end up telling the story best.
Along with these special events, Spectrum also has me photograph their vehicles, staff, and stores for additional campaigns.
